Current Work

Greetings! My name is Frank Schalk, digital media & design professional. The purpose of this site is to showcase the work I have done during my career as a digital media designer and developer. This page highlights the most recent work I have done in the past few years. I can be reached at Check out my Linkedin profile.  

Palo Alto Networks (2016-2017)

PAN_logoSupported our internal Palo Alto Networks Intranet site for company-wide communications. Platform is run on Jive software. I was lead content manager, designer and space/place architect. I trained employees and contractors on the functionality of the Jive platform to fulfill their immediate training , development, and business needs. I provided marketing collateral graphics and UI support for our IT Support team, and participated in the creation of our custom employee support service portal (ServiceNow), and also participated in the creation and design of a custom internal support apps, GetHelp and the Campus App. The following visuals and interfaces were designed and created by me, according to brand and style guidelines. The following software was used: Adobe Creative Suite, Sketch, Jive v.7, Jive v.9.   campus_app_flyer_page1 1. Promotional printed flyer for Palo Alto Campus App.   feature_graphic_1024 2. Flash screen for Palo Alto Campus App.   find_your_way_proof_800px 3. Map screen for Palo Alto Campus App.   campus_1 4. Palo Alto Networks Campus App as seen on an Apple iPhone 7.   Screen Shot 2017-08-24 at 10.37.33 PM 5. Landing page for IT Service Portal (runs on ServiceNow). I created the iconography and background graphics.   Employee community 6. Jive template page for Employee Community for volunteering events.   Jive version 9 7. Jive version 9 landing page for new Palo Alto Networks Intranet launch.  

Cisco Systems (2015-2016)

For my latest role at Cisco's Corporate Social Responsibility (CSR) group via Netacad, I served as an Instructional Design Content Developer, and Media Project Consultant for the SkillZone Skills-to Employment Pilot program. This was Cisco's ambitious new hands-on curriculum designed to teach hands-on networking skills, Big Data analysis and implementation, and Internet of Things concepts and practices (IoT) to a select group of vetted students. It served as an education-to-employment pilot program by working with industry leaders to develop the key skills and expertise students need to drive digital transformation. The curriculum was taught by expert instructors in the field, both from Cisco and from industry leaders across the tech landscape such as IBM, Microsoft and Cloudera, as well as from start-ups and non-profit organizations. The class was taught in the scenic Palace of Fine Arts in San Francisco, CA. Content Development and Rapid Prototypes The following are screen shots and links to the accompanying online courses to SkillZone created in the Cisco-branded NetAcademy Canvas environment. I developed course pages and graphics for these. The second screen shot launches a rapid prototype Cable Wall Activity that can be played online in a demo mode. The purpose is to match the corresponding cable from the left to a connection to the right in a timed setting. This was created in JQuery and Bootstrap. I worked on graphics, icons, HTML5 and the overall UI, UX. canvas course page Screen Shot 2016-04-13 at 12.01.47 PM   The following rapid prototypes are 360 degree views and information of Raspberry Pi 2 and Arduino Uno microcomputers, which were featured prominently in labs and coursework for the IoT portion. We created the pages from HTML5, CSS3, and Bootstrap JQuery viewer code, and I took the photos of each board and created and designed the layout. These are a couple of the standalone pages that are linked in the course: raspberry pi 2 arduino uno Marketing Media Consultant In addition to content development, I also served as videographer and photographer of key industry leader interviews recorded for promotional purposes. In this capacity, I worked with Marketing closely on branding and messaging, and extensively with the associated digital media. I also designed and created collateral materials for the group as well. The following promotional video by CiscoTV (Cisco's video production wing) showcases the SkillZone program overview. I shot some of the footage utilized in the final edit, and consulted on branding and music: This video takes a more detailed summary of the entire SkillZone class experience, with great interviews from the students themselves. I shot some of the footage utilized, final video was produced and edited by CiscoTV. Here is a sample of a promotional video that I edited below, featuring Julie Lien of Tumml, a San Francisco based social incubator. You can access all of the Social Incubator promotional videos on the SkillZone site here: Julie Lien   For the graduation ceremony on April 4th, I was asked to create a brochure program that showcased all the graduating students of the SkillZone pilot. I created the following program from photos that I shot of each student, and did the final layout in Adobe Illustrator :

Download (PDF, 2.64MB)


Apple Computer (2014)

At Apple, I served as a Graphics Specialist for Content Development for the Apple Online Store. This is Apple's official go-to website for purchasing all things iPad, iPhone, Mac, and everything in between. My primary duty was to quality-assure (QA) and implement new product graphics and Web content in test staging environments, which was eventually published live online. This content consisted of default product pages, as well as global-specific marketing launch campaign pages. I used Adobe Photoshop and Adobe Illustrator for graphics optimization, and then Adobe CQ5 to organize and publish the graphics and retain version control of them. The staging environments, maintained in Apple Geppetto Content Management System (CMS), were for the various official global Web storefronts for Apple. There was also a Web developer aspect to the role, in that pages were routinely edited at the code level, so knowledge of HTML, CSS and some Javascript came into play. This was especially the case when graphical layout was affected. I also participated in testing and playback functionality of high definition product videos that were encoded and then embedded in specific product pages in the Apple Online Store. These videos were uploaded and maintained using Adobe CQ5 as well.

 Apple Online Store  (U.S. Version)

This is a screen cap of the official Apple Online Storefront for the United States.

Revamped: With the iPhone 6 launch in late 2014, came a whole new look and feel for the Apple Online Store.

  I also worked on testing and implementation of the new version of the US Storefront, concurrent with the iPhone 6 launch and the release of  the OS X Yosemite (10.10)  Operating System shortly before.



Cisco Systems (2010-2014)

For Cisco, I served as content developer, administrator, and designer for the Cisco Learning Network. This is Cisco's go-to website for all things Cisco Certification-related. As a part of Cisco's educational branch (Learning@Cisco), the goal of the site is to educate prospective students of Cisco Certification training in the disciplines of IT Networking Infrastructure and design. The site is powered by Jive Business Suite, a leader in social-media powered Enterprise software. I worked as an admin in the Jive environment, as well as prepared multimedia training materials in Camtasia, Adobe Captivate and Final Cut Pro for video projects. I also used HTML, CSS and worked with Javascript to edit page layouts. I have also served  another role at Cisco as Quality Assurance Graphics Specialist, with an emphasis on official Cisco Branding. You can see a sample of the main project I worked on below.

Original Cisco Learning Network Designs

Cisco Learning Network Cisco Learning Network (CLN) Homepage (2013): I was responsible for the layout and design of various aspects of the homepage, from the secondary navigation in the middle, the click-banner design to the right hand side, the rotating content carousel at the top, as well as administrative updates to content. What changed? These original edits have now been incorporated into a new design as of 2015.       CLN Mobile Apps Page (2012): I designed the layout, structure and design of various aspects of this page, from top middle banner, to the icon map below with corresponding apps available in the iTunes, Android and Blackberry stores. What changed? Before this page, there was no directory of available Cisco Mobile apps throughout or anywhere else where the end user could go to download apps for their mobile device. These original edits have now been incorporated into a new design as of 2015.   Cisco Learning NetworkCLN Career Changer page (2012): I developed this space into a portal where a prospective CLN user could access the many resources toward guiding the user toward a career in IT Networking. I was responsible for the original iconography and banners. What changed? These original edits have now been incorporated into a new design as of 2015.     Cisco Learning Network ArcadeCLN Arcade page (2011): This is the Games section of the Cisco Learning Network. This is where prospective IT initiates (and alumni) can compete with their peers for points in the community.What changed? Before, this was basically a text only page. I designed and created most of the graphics and icons on the page, including the Mobile Game Apps banner and placement of game apps. These original edits have now been incorporated into a new design as of 2015.    

Promotional and Tutorial Videos

Cisco M-Learning promotional video (2010) I designed, edited and uploaded this short promotional video for Cisco M-Learning. This was an initiative for mobile learning applications for Cisco Certification study that could be accessed on smart phones and tablets. The intended audience for the video is the general public.


Cisco Smart Connected Communities Site Guided Tour (2011) This is a guided tour of the Cisco Smart Connected Communities original website (now part of The initiative was to provide guidance and expertise towards smartly planned urban development, with an emphasis on sustainability via Cisco technology. The site was also powered by Jive Software, and was fully equipped with social media integration. I designed, created, edited and narrated this video with Camtasia.


Cisco E-Learning for CCNA Routing and Switching Application

The function of this application is to provided online interactive training for Cisco Certification. It utilizes video, HTML5 construction and social media integration to provide an all-encompassing experience to the user. I was part of the content development team that oversaw the creation of this product. My role was to facilitate and implement official Cisco branding standards to the design vendor for the UI design of the application. The actual design and development work was done by Envy Labs. Cisco E-Learning for ICND1 Web and Mobile Application (2013) (1 of 3) This is a sample image screen capture showing a network diagram. The product is accessible here, however it does require a user registration and login to access.     ELT_cap3Cisco E-Learning for ICND1 Web and Mobile Application (2013) (2 of 3) This is the introductory video page screen capture featuring the scenario of the learning curriculum and the subsequent learning challenges.     Cisco E-Learning for ICND1Cisco E-Learning for ICND1 Web and Mobile Application (2013) (3 of 3) As the user engages the product, they are asked to configure networks in a virtual setting in preparation for certification testing. Here is a screen cap of that scenario.    


Cisco Web Banners

The following are some of my original designs and were implemented throughout the Cisco Learning Network site and were also implemented in Google Ads. These were designed and created in Adobe Photoshop and Illustrator.
Cisco_Aspire_336_GO_NOW_44k study_ccna_336_revised
digital_libraries_336_revised  ITIL_webinar_210px_b
cln_store_banner_4 webinar_banner
Sonia_Self_Assessment_225px summerfever_optin_210px
cln_store_banner_2_207ht summer_fever_banner_array_RR
summer_fever_banner_array_TH_color subscribe_lac_banner_v3
social_media_200x145 cln_store_banner_1
cisco_Ggleplus_banner_v2 summer_fever_banner_2_720px  

S+CC Institute by Cisco

The following are original banners created and designed by me for the original S+CC Institute Website from 2010-12. The S+CC Institute is a Cisco funded think tank with the mission for smart urban planning and sustainability via Cisco technology. These were designed and created in Adobe Photoshop and Illustrator.

Side Projects

San Jose Super Toy and Collectible Show  This is the official show information website for the San Jose Super Toy Show. It is Northern California's largest Toy and Collectible show for over 20 years. I created the site, implemented all third party widgets and created banner graphic. TT_show   Questions? comments? scathing critiques? Don't worry..I can be contacted at feather

Leave a Reply

Your email address will not be published. Required fields are marked *